2013 · Dawn
First light
A self-taught kid in Islamabad starts shipping websites. Nobody assigned it. Nobody was watching. It never stopped.
2015 · Early morning
College Host
A friend complains that a course requires hosting at twenty dollars a month. I say I can do it cheaper. Her site is live the same day, on a domain that cost one dollar. I turn that favor into College Host, web hosting priced for students. Three thousand signups follow, professors start recommending it, and by 2017 it is paying my tuition.
2017 · Morning
The agency years
The Philippines. I join ODV Creative and end up leading the design department. For three years every MINI Cooper email campaign in Southeast Asia goes through my hands, with Adidas, Samsung, Netflix, BMW, Rolls-Royce and Crate & Barrel on the same roster. I learn what world-class looks like up close.
2018 · Late morning
The Apple reseller
Switch, an authorized Apple reseller, hires me independently to launch their website, which puts me working alongside the Apple design team in San Francisco. Around the same time I become the web consultant at Dot Digital and start a seven-year engagement with I Am Cardboard. With Proper Agency and SHAO, the roster grows to Miss World Philippines and Vista Residences.
2019 · Midday
The expensive MBA - Creative Log
My art school thesis graduates with me, as best thesis in the batch, and becomes Creative Log. It grows to twenty-five thousand users and never makes a dime: repeated pivots, a rebuild in secrecy instead of iterating with users. Building is easy. Building the right thing is not.
2020 · Early afternoon
Founderopedia
I co-found Founderopedia, where founders find their people: five thousand members, twenty-four hundred accelerators, sixty VCs. The community habit sticks and never leaves.
2022 · Afternoon
The operator years
Head of Marketing at HyperNym for growth and positioning, then Web Lead at Flywheel Studio, shipping ConvertOnWeb. Strategy in the morning, code in the afternoon. The two halves of the job stop being separate.
2024 · Late afternoon
Employee number three at Noodle Seed
Founding engineer and Head of Product Engineering at Noodle Seed, an AI startup. I build Seed Spec, the spec engine that cuts React code generation tokens by roughly eighty percent, then Spark, an AI demo builder, and a micro-VM pipeline for running AI-written code safely. AI stops being a demo and becomes a power tool.
2026 · Golden hour
Now
Ooozzy, my product studio in London. Persona, the AI agent that ran my inbox, grows up in April and becomes Arlo, an AI chief of staff for founders, live in production with three co-founders. Founders Circle meets around a table in Islamabad every two weeks. The day is not over.
